I have used this game with all three of my kids, however, my daughter (now 5) seems to like it the most.
Here are just a few ways this activity can be used:
1. All of the letters are lowercase. Use to introduce lowercase letters to your child.
2. Discuss the sounds of each letter.
3. Put a few letters in order, remove a letter, and then ask your child which letter is missing.
4. Each picture card has a front and a back (twice the fun). Discuss the pictures on the front and back.
5. Discuss the beginning sound of each picture/word.
6. Discuss the middle sounds or various blends for each picture/word.
7. Discuss the ending sound of each picture/word.
8. Find the letters and match to the letters in the picture/word.
9. Say each letter then sound out the word.
10. Re-write the word on a different sheet of paper or individual dry erase board
On this particular day, she was matching the letters, sounding out the word, then writing it on her own paper.
I am sure there are other activities you could do with this game. I have thought of ten and in my book that makes this game a treasure in our classroom. Also, this particular set of ours is 8 years old and it still looks great!